SummaryIn this conversation, Matt Coffy emphasizes the critical role of messaging in business success. He argues that the words used in marketing materials, sales calls, and other communications can either drive revenue or lead to losses. The discussion highlights the importance of crafting a compelling message to scale a business effectively. Takeaways

• The next million dollars in business comes from your words.
• Messaging is crucial for business growth.
• A strong message can differentiate between success and failure.
• Words can either print money or burn it.
• 90% of businesses are not leveraging their messaging effectively.
• Crafting your message is essential for scaling.
• Effective communication is key to entrepreneurship.
• Sales calls should focus on clear messaging.
• Marketing materials must resonate with the audience.
• Understanding your message can transform your business.