On this episode of the RAISE Podcast, Brent chats with Ashley Budd, Senior Marketing Director at Cornell University and co-author of Mailed It! Ashley shares her journey from student ambassador at RIT to leading digital marketing efforts in higher education, and offers insights on launching social media platforms and scaling strategies at Cornell.

They discuss the importance of authenticity, empathy, and trust in email marketing, along with strategies for effective alumni engagement and stewardship. Ashley also shares lessons from her email-marketing-focused book, Mailed It, and advice for marketers looking to improve their strategies.