We explore a line of flight for communications when a customer 1st dogma is challenged through the off message that does not sanction the agency people are otherwise credited with.

#198: Line of flight & the off message

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

Society & Culture

Share #198: Line of flight & the off message

Sign up to save your podcasts

#198: Line of flight & the off message

#198: Line of flight & the off message