State of Medtech

198. Marketing: Improving Sales Meeting Show up and Conversion


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00:00 Introduction and Welcome

01:04 Importance of Initial Sales Calls

01:50 Challenges in Booking Demo Meetings

04:09 Traditional vs. Modern Marketing Funnels

09:26 Enhancing User Experience in Forms

12:55 Remarketing Strategies for Leads

16:58 Follow-Up Cadence and Tools

22:26 The Importance of Personal Touch in Automated Workflows

22:51 Using LinkedIn for Personalized Outreach

23:33 Effective Follow-Up Strategies

24:54 Optimizing Meeting Scheduling

26:33 Enhancing Meeting Preparation

29:25 Leveraging Automation Tools

33:15 Tracking and Improving Show-Up Rates

36:28 Engaging Prospects with Pre-Meeting Content

38:56 Q&A and Final Thoughts

41:23 Closing Remarks and Call to Action


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State of MedtechBy State of Medtech