Most tech start ups take years or decades to see their first profit, investing heavily in growth, at the expense of short-term profitability.

Even a great company like Amazon, which was founded in 1994, didn't have its first profitable quarter until 2001.  It didn't become the money-printing machine that it is today, until 2 decades after its inception.

Unless our goal as gym owners is to start a franchise with hundreds of locations, our businesses don't benefit from massive scale the way most tech start-ups do.

We are better off chasing steady, consistent, profitable growth month-after-month that allows us to support ourselves, our teams, and invest consistently back in our businesses.

In today's episode, I break down in detail why the physical and local limitations of most gyms require them to treat their gyms differently from most tech start-ups, and how most of the costs that we view as fixed costs for our microgym are really variable costs that will increase at scale.