In this episode, Nathan Wrigley interviews Brian Coords, Developer Advocate at WooCommerce, about his career path, WooCommerce’s recent rebranding, and its approach to developer relations. They discuss how WooCommerce balances its open source ethos, support challenges, and global reach, as well as the platform’s growing focus on AI and enhanced integration with WordPress Core. Brian also shares insights into upcoming features and the evolving landscape of e-commerce, emphasising WooCommerce’s adaptability and strong community connections. If you want to hear how WooCommerce and WordPress are responding to a rapidly changing tech environment, this episode is for you.