The Lion's Den For Business Men

199: Pulling Profits from Principles with Bobby Albert


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Some think that principles can hurt profits, but when today’s guest learned to practice his principles and values at work, his profits blossomed.

Bobby Albert is the president of Values Driven Leadership, a consulting business focused on teaching the potential of building foundational values into company culture. Bobby says correctly taught and applied values create a profitable atmosphere since employees feel empowered and valuable.

Principles produce profits.

He says he went through a two-year discovery process to unearth his company’s core values of valuing people, seeking wisdom, embracing humility, and always continuing to learn.

After passing these on to his employees through a game of Wheel of Fortune (a creative interaction with employees that’s worth listening to the episode to hear about), Bobby says he watched a miracle unfold.

In only six years, the company grew profits by 500 percent.

CALLOUT: Find what’s important to you: Apply for your free 30-minute Freedom Breakthrough Session to find out the values that can drive your profits without driving you to long hours at the office.

Bobby says that allowing people to believe in that foundation spurred them toward going the extra mile in all their work. That took his company to another level.

In fact, his company became a Top 100 Best Company to Work for in Texas twice.

What a “Best Company to Work For” does to make employees happy while still profiting.

If you feel like your employees don’t put forth their best efforts for your business, listen to this episode. If you want to know how principles can drive profits, take a listen. And if you would rather lead than manage, click play on the player above.

Listen to this episode to hear Bobby and me discuss profits, principles, and more:
  • Being a values-driven company that gets results instead of a results-driven company that has values.
  • What Bobby did to get 100% of his employees to take a pay cut during hard times.
  • Dealing with “me issues” for employees in tough work situations.
  • Inspiring authenticity in company values.
  • What employees learned from a game of Wheel of Fortune.
  • The missing ingredient for your business.
  • A $4 million mistake and how Bobby bounced back from it.
  • Why you sometimes need to do pilot testing before going big.
  • Becoming instead of doing.
  • Why employees should report to each other, not the boss.
  • 3 questions to ask before every major decision.
Books and resources mentioned in this episode:

Some of the following links are affiliate links. If you click through and purchase Rusty Lion Academy may get a small commission.

  • “The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You,” by John Maxwell
  • “Good to Great: Why Some Companies Make the Leap and Others Don't,” by Jim Collins

How to contact Bobby Albert, get his book, or download his free goal-setting resource:

Go to bobbyalbert.com/lionsden.

CALLOUT: Value your values: The men we coach value freedom, but don’t always live true to that value. Unchain yourself from the things holding you down by applying today for your free 30-minute Freedom Breakthrough Session to find out the values that can drive your profits without driving you to long hours at the office.

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The Lion's Den For Business MenBy The Lions Pride, Robert Mallon & Bill Watkins