My goal is to run these experiments and test all these different social media practices. That way, you don't have to spend the time to do it. You don't have to spend tons of hours and/or dollars on an axis that's gonna be a waste of your time. So, that's kinda what we've kinda set out to do is to instead of, you know, starting a race at 0 miles per hour, you're starting at maybe 50 miles per hour.