In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Daniela Bolzmann, Founder of Mindful Goods, to talk about what actually moves the needle on Amazon today.

Daniela works with brands around the world on Amazon creative, SEO, and conversion, and she spends her days testing what works and what does not. The conversation opens with how Daniela thinks about business, from abundance and gratitude to building systems that support long term growth.

From there, they get into the real work. Daniela breaks down the Amazon funnel in plain terms, starting with getting found through titles and bullets, then earning the click with main images, and finally converting shoppers once they land on the listing. She explains why so many brands still treat Amazon like Shopify, and how that mistake shows up in missed sales.

They also talk about testing, creative refresh cycles, and how competition reacts when something starts working. This episode feels like two operators comparing notes on how Amazon actually works right now.

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Guest: Daniela Anavitarte Bolzmann, CEO & Founder at Mindful Goods

Daniela Anavitarte Bolzmann’s LinkedIn | Mindful Goods

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Takeaways:

• Abundance is a mindset that opens doors.
• AI tools are essential for modern creative processes.
• Optimizing titles and bullets can significantly increase sales.
• Main images are crucial for attracting clicks on Amazon.
• Every image should address customer objections or questions.
• Amazon marketing requires a balance of conversion and traffic strategies.
• Continuous testing is key to finding winning variants.
• Understanding your ideal customer is vital for effective marketing.
• Visual storytelling enhances product appeal and conversion rates.
• Brands must adapt their strategies to remain competitive.

Chapters:

00:00 Introduction to Abundance and Flow

02:51 Navigating Changes in Amazon Marketing

05:31 Leveraging AI in Creative Processes

08:40 Building an Organic Amazon Strategy

11:14 Optimizing Product Listings for Conversion

16:06 The Importance of Visual Storytelling

19:02 Understanding Organic vs Paid Strategies

24:48 Identifying Your Ideal Customer

28:24 Resources and Closing Thoughts