SHOW NOTES:

In this episode, Matt Zaun sits down with Jason Kramer of Cultivize to talk about sales process, CRM systems, AI, follow-up, and the costly mistakes companies make when they try to scale without a clear process. Jason shares how businesses can simplify the path from lead to close, reduce wasted time, and create more profitable systems for both sales and customer management.

The conversation also dives into Jason’s entrepreneurial journey, what he learned from building and selling a marketing agency, and why having the right experts around you can dramatically change the trajectory of a business.