Much of the complexity of the cannabis plant stems from its aromatic compounds beyond terpenes, such as sesquiterpenes, aldehydes, esters, and ketones, and sulfur compounds, which are difficult to preserve during cultivation and extraction.

In this episode, I sit down with Daniel Cook, CEO of True Terpenes, to discuss the company's Headstash product line and its ability to preserve volatiles and restore a strain's true expression.

We also discuss the future of sensory science in cannabis, the need for a shared language around aroma and flavor.

Cook shares his perspective on the future of cannabis beverages, global markets, and how better understanding the plant's complexity could shape the next phase of cannabis innovation.

https://trueterpenes.com

The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. 

Get in touch with [email protected].

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