Most founders scale by adding. They sign more clients, add more offers, work more hours. It’s the default plan… and it’s the reason so many end up burnt out, overbooked, and frustrated. In this episode, I’ll show you why “more” is the wrong multiplier, how to spot it in your business, and the leverage-first thinking that creates exponential growth without adding more plates to spin. This is the first step to building a scale plan that fits you.