Summary

In this episode, Nick discusses the evolution of the non-alcoholic market and the importance of menus in inclusive hospitality. He highlights the expectations for non-alcoholic options and how they open up opportunities for revenue generation. Nick also explores the emergence of low alcohol options and their potential for evolution. Ultimately, the conversation emphasizes the importance of inclusive hospitality and ensuring that everyone feels seen and heard.

Takeaways

• The non-alcoholic market is evolving, mirroring the growth of the vegetarian and vegan movements.
• Menus play a crucial role in conveying the ideas of a restaurant and creating inclusive hospitality.
• There is an increasing expectation for non-alcoholic options on menus, providing variety and choice for customers.
• The low alcohol movement is following a similar path as the non-alcoholic movement, offering sessionable alternatives to traditional drinks.