Drilling for Texas Tea turned out to be a bust for Tito Beveridge, but he struck the mother lode with a different type of liquid altogether, one more commonly associated with Russia than the American southwest: vodka. It's a story of perseverance, and today, twenty years later, Tito's Handmade Vodka is flying off the shelves. Host Scott Galloway also took the opportunity to honor our guest by taking three shots of the 80 proof, corn based liquor in the middle of the workday.

1K is affiliated with the 100 Words Film Festival and powered by OrthoCarolina.

1K is hosted by Scott Galloway. Produced by Richard Brooke of 2WAVES Media. Our associate producer is Jordan Snyder. Music composed by Jason Hausman.