Specific not Pacific. (Sorry Mike Tyson)

* How do you eat chips without ketchup?

* Is ketchup a dip or a condiment?

* Morsels of Manufacturing.

* It all starts with an idea.

* Sbarro Pizza.

* We wanted an incubator that showed the real-world stages of getting a product to market.

* Louis Vuitton.

* If we don't tell you now, the market will tell you.

* Zootcase.

* We have 1 metric. Get a product to market and sell it.

* What does it mean to move the needle?

* Bob's not always wrong.

* This is work that we have been doing for years.

* I don't view business as a zero-sum game.

* Chips, pretzels or Jax?

* You better start observing the world and see where you fit.

* This space exists to ask the hard questions.

* Francie Pants.

* Uncomfortable conversations.

* Oreos.

* If you dip a Lay's potato chip in ketchup, you need a chaperone.

* That's prison behavior, like making nachos in the toilet.

* Our goal is to get research-based intel to make decisions confidently.

* Without people experiencing the product you have no real intel.

* It will be fun for the 2-3 weeks we are on the air.

Sponsor this podcast at chrisjonesmedia.com