<p>In this third episode, we will be talking about using VR in car design with Alex Alexiev, senior designer at McLaren Automotive. Taking his inspiration from travel, cars, architecture and aviation, his philosophy that design is a 3D art form is perfectly aligned with McLaren’s vision, which is all about using cutting edge technology alongside craftsmanship.</p>

In this third episode, we will be talking about using VR in car design with Alex Alexiev, senior designer at McLaren Automotive. Taking his inspiration from travel, cars, architecture and aviation, his philosophy that design is a 3D art form is perfectly aligned with McLaren’s vision, which is all about using cutting edge technology alongside craftsmanship.

#2 Alex Alexiev: Car Design and AI

Creative Intelligence is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth. Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success. Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.

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#2 Alex Alexiev: Car Design and AI

#2 Alex Alexiev: Car Design and AI