Ariel Lambrecht and Danilo Mansano are the co-founders of Mara, a startup that offers groceries at a wholesale price, delivered next day near you. Focused on changing the shopping experience of Brazilians, Mara's objective is to give access to quality products for the entire population, with wholesale prices and free next-day deliveries, at a pick-up point close to users. The company was founded in 2021 and started operating in São Paulo in early 2022. Before co-founding Mara, Ariel was the co-founder of 99, the Brazilian ride-hailing startup that ultimately was acquired by Didi Chuxing for $1 Billion Dollars, becoming Brazil's first tech unicorn. We talk about the early days of finding product/market fit, establishing a company culture, and the relationship dynamics between co-founders. I hope you enjoy the episode!