In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.

We talked about:

2:35 - How attributing the device wrongly led to a growth fiasco

6:20 - How investing in SEO "seemed" like a bad idea but it worked.

13:03 - How to think about B2B attribution

16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue

19:27 - What's working for DreamData currently as B2B SaaS company?

21:51 - Rapidfire round

Key Links

• Connect with Steffen to learn B2B Revenue Attribution
• Check out DreamData
• How Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata
• Learn more about B2B Attribution: https://dreamdata.io/b2b-attribution,