Sign up to save your podcasts
Or
Share 2: B2B Bites Back - Ep.2 - Influencer Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
2: B2B Bites Back - Ep.2 - Influencer Marketing
Episode 2 – Influencer Marketing
Influencer marketing is everywhere. It's unavoidable at this stage. But is this really the case in B2B marketing as well?
Well of course it is!
Whilst by no means as prevalent in B2B marketing, there are some wonderful examples of brands and Influencers working in tandem to mutually benefit, so we'll start by looking at some of those use cases, and talking to some of the people involved.
Join Helen Sharpe and LBJ once again, as they chat to Ryan Bares, Global Influencer Marketing Lead at IBM, and Cyril Coste, one of the leading B2B Influencers in digital transformation, as they discuss the Brand / Influencer relationship from both sides of the coin.
View all episodes
By OST - The B2B Social Media AgencyEpisode 2 – Influencer Marketing
Influencer marketing is everywhere. It's unavoidable at this stage. But is this really the case in B2B marketing as well?
Well of course it is!
Whilst by no means as prevalent in B2B marketing, there are some wonderful examples of brands and Influencers working in tandem to mutually benefit, so we'll start by looking at some of those use cases, and talking to some of the people involved.
Join Helen Sharpe and LBJ once again, as they chat to Ryan Bares, Global Influencer Marketing Lead at IBM, and Cyril Coste, one of the leading B2B Influencers in digital transformation, as they discuss the Brand / Influencer relationship from both sides of the coin.