In this podcast, I break down the major benefits of being published. Some are practical; some are personal. All are important.

For some people, the chance to achieve these benefits will be enough to get them into motion. Others need more.

Why is the headline of your email so important?

How long should a headline be?

How can a headline best target your reader?

What power words effectively capture your reader’s attention?

Why is “Truth in advertising” so important?

Get the full show notes at writingtogetbusiness.com.

Pat Iyer is an editor, ghostwriter and book coach. Her first publication came out in 1980 and was an article about battered women. 

Learn more about your ad choices. Visit megaphone.fm/adchoices