Bob Willard is a true green movement champion and an internationally known speaker, author of resources for sustainability champions and a person I have admired for years. In fact when I was studying for my masters certificate in Sustainable Innovation Bob’s name came up in many lectures and in the must read book list. He has authored 4 well-known sustainability books and sits on the advisory board of The Natural Step Canada. Plus is on the core faculty of the International Society of Sustainability Professionals (ISSP) and has been named to the “Best for the World Overall” list of B Corps the last three consecutive years.