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Is Saul Goodman's advertising strategy in Breaking Bad and Better Call Saul effective? You bet it is!

Stef and Austin explain why Saul's commercials would have likely killed in real life!

We also look at local lawyer David Gruber, a real-life Saul Goodman in Milwaukee, WI (my home), who has leveraged his own cheesy persona and tagline for over 13 years.

Bonus: Stef dabbles with AI branding for the show again...

For more from Austin Franke, visit brandingbullshit.com & woopunch.com. For more from Stef Hamerlink, visit letstalkbranding.com.

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