Clients: The good, the bad and the ugly

There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.

Guest - Andrew Swinand, CEO Leo Burnett North America

Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America.

Host: Alex Langshur