In this episode we'll chat all things customer personas and why they are so important. We'll cover:

- What is a customer persona
- Why is a customer persona so important
- 5 steps to creating your customer persona

1. Analyze the data you have

2. Ask your customers
Help on creating an awesome customer survey from MailChimp HERE

3. Align your current vs target customer

4. Get your customer persona down on paper

5. Define how you help your customer persona solve their painpoints!

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