Creating meaningful connections and delivering relevant content is the essence of effective marketing. For associations and membership organisations, this means understanding the evolving needs of potential and current members and creating personalised messaging that truly resonates with them. In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.

And if you would like to experience how marketing automation works, go to nationalseniors.com.au, try to use their tools or subscriber to their content.