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2. Creating Pipeline Miracles with ABM: Storytime with Justin Keller and Kevin Vanes
“We had ABM capabilities within our product and we had to drink our own champagne. We were like, we have to do it. We didn't even really need to build the business case for it. It's just, we gotta do this.” ~ Justin Keller, VP of Revenue Marketing at Drift
The working relationship between Sales and Marketing is everything when it comes to Account Based Revenue. We’ve heard this over and over. But it’s elusive. When it happens effortlessly it can feel like lightning in a bottle.
It’s been years since SigStr first launched into the B2B SaaS space. So when we got Justin Keller, VP of Revenue Marketing at Drift and Kevin Vanes. VP of Sales at Terminus, together to reminisce about launching their successful ABM initiative at Sigstr, it served as a reunion filled with behind-the-scenes goodness.
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By UserGems
5
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“We had ABM capabilities within our product and we had to drink our own champagne. We were like, we have to do it. We didn't even really need to build the business case for it. It's just, we gotta do this.” ~ Justin Keller, VP of Revenue Marketing at Drift
The working relationship between Sales and Marketing is everything when it comes to Account Based Revenue. We’ve heard this over and over. But it’s elusive. When it happens effortlessly it can feel like lightning in a bottle.
It’s been years since SigStr first launched into the B2B SaaS space. So when we got Justin Keller, VP of Revenue Marketing at Drift and Kevin Vanes. VP of Sales at Terminus, together to reminisce about launching their successful ABM initiative at Sigstr, it served as a reunion filled with behind-the-scenes goodness.