Synerise Smart Sessions

#2 Customer Data Platforms

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Aneta Głowacka, AI & Implementation Lead

Sebastian Szczepaniak, Head of Customer Success & Implementation 

Joanna Langer, Product Sales Expert Martech (Europe) at Infobip  

This session, dedicated to Customer Data Platforms, is hosted by Aneta Głowacka whose guest is Sebastian Szczepaniak, with a special contribution from our Partner Joanna Langer. We discuss the following:  

  • Customer Experience & Understanding of their needs & preferences
  • Why CDPs should be considered by not-only digital marketing teams Personalization & Omnichannel communication management
  • Consent management & the future in a cookie-less era 
  • Our favorite use cases

    • (0:00 - 5:15) - Unified customer data across all channels 

    (7:01 - 8:00) What is CDP? 

    (8:05 - 9:11) Omnichannel, example (how to match so many channels) 

    (9:13 - 10:59) WhatsApp 

    (11:04 - 11:52) Real Time, needs and preferences 

    (12:15 - 13:13) InfoBip management 

    (13:14 - 22:19) Synergy between platforms / Time Optimizer 

    (22:20 - 22:13) CONSENT MANAGEMENT PLATFORM 

    (22:14 - 26:59) UseCase#1 Consent Management 

    (27:00 - 27:44) Terrarium, personalized communication 

    (27:45 - 29:34) Communication possibilities 

    (29:35 - 31:14) UseCase#2 Personalized Recommendations 

    (31:15 - 32:45) UseCase#3 Predictions SMS 

    (32:46 - 33:47) UseCase#4 Churn on drivers onboard 

    (33:48) UseCase#5 Selling with Influencer via WhatsApp (Alfa Generation)

    ...more
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