Growth isn’t just about demand generation. It’s about customer success. Ultimately, your current customers determine the future of your company.

That’s at least what Adam Shoenfeld thinks.

Drift agrees.

Adam’s company Siftrock was recently acquired by Drift, where Adam now works as GM of Siftrock, under the Drift umbrella. Before Siftrock, he’s founded various SaaS companies (Cheddr Media, Simply Measured)., and, most importantly, he prefers breakfast meetings.

He’s seen way too many companies who just don’t get it: Instead of investing in their current clientele, they invest in lead generation and demand gen. He came on the show to share why he thinks differently.