There are certain performance indicators you should measure and optimize when evaluating your sales funnel/process. The five I'm watching closely are, traffic, leads, open rate, click through rate, and conversion rate. Traffic and leads are no longer a challenge. Now I've got to focus on and optimize the other 3. That's what this episode of Follow-Up Fuel is all about.

There are certain performance indicators you should measure and optimize when evaluating your sales funnel/process. The five I'm watching closely are, traffic, leads, open rate, click through rate, and conversion rate. Traffic and leads are no longer a challenge. Now I've got to focus on and optimize the other 3. That's what this episode of Follow-Up Fuel is all about.

There are certain performance indicators you should measure and optimize when evaluating your sales funnel/process. The five I'm watching closely are, traffic, leads, open rate, click through rate, and conversion rate. Traffic and leads are no longer a challenge. Now I've got to focus on and optimize the other 3. That's what this episode of Follow-Up Fuel is all about.&nbsp; &nbsp;

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Jason Webb, self proclaimed "Me.E.O.", shares the marketing strategies he is using to grow Follow-Up Fuel, and how what he is learning can also apply to his job as D.A.D.

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