A lot of the productivity space focuses on efficiency. Efficiency asks us to get things done more quickly, but doesn't look at the deeper aspect of why we're doing the thing anyway. This is what effectiveness requires of us. In this episode I show you how it's more essential to become effective prior to becoming efficient. I even share a little three-step process for how to do this.   What's Covered:

• The difference between effectiveness and efficiency.
• How effectiveness and efficiency are important in your business.
• My simple 3-step process to being effective.
• When it’s time to focus on being efficient.
• Some ways to increase efficiency.
• Why ineffective action is better than not taking action at all.

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All references, mentions, and transcript goodies are in the full show notes here: https://publicdoc.clickup.com/2271795/p/h/25ahk-10360/ab529be0dd7a9a5