Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.

In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast

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📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:

00:00 Introduction 

(00:01:36) - John and Lauren's Journeys to TA

(00:03:18) - The Origins of #BuildingCharacters

(00:06:28) - Getting Buy-In and Support from Leadership

(00:08:45) - Setting Goals and Measuring Success

(00:11:03) - Planning Seasons and Episodes

(00:13:22) - Promotion and Audience Engagement

(00:18:06) - Surprising Benefits and Challenges

(00:24:55) - Advice for TA Teams Considering Podcasts

(00:27:15) - Would They Do It Again?

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 🌟 CONNECT WITH JON & LAUREN
 💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/
💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/
🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX
 
 

🌟 CONNECT WITH ME
 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce

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🟢 Leave a rating on Spotify
 https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr