In this episode, I talk about the conversation with my owner-operator friend and what we discovered with bidding on the Uber Freight platform. 

When I read social media posts, the question of Rates is top of mind. Owner-operators and Independent drivers leasing with companies are claiming to be parking their trucks because the rates are too low.

Supply and demand are driving factors in pricing, as most people may know. However, other factors can be manipulating the market that people don't think about, and technology is one of those factors.

For example, several reports in the news highlighted the challenges suppliers faced during the pandemic. Visibility of freight and keeping up with consumer demands at home created chaos in the supply chain.

The new technology that was available yet n leveraged has become top of mind, and there are three players in this sector I am going to discuss today.

They are CH Robinson, Uber Freight, and RXO.

Now I want to share a story with you that will add some context to the freight rate crash we are seeing.