Geoff Moss is one of only 10 Canadian Masters of Wine. Geoff is based out of BC and is the founder of Lithica Wine Marketing. We talk about Geoff’s journey in to the wine industry and his experience obtaining the title Master of Wine and he shares his expertise on a ton of topics around wine marketing and sales. If you have any involvement or curiosity in the marketing and sales side of the wine industry, make sure to listen - you’re going to find some gems in here. 

Are you analyzing your product mix?

How do you elevate your wine club?

Is offering discounts actually hurting your business? 

Connect with Geoff here:

https://lithica.wine/