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2. Go Green: Marketing For A Circular Economy (Michael Smith)
Key Episode Takeaways:
1. Learn why Gen Z and Millennials are demanding environmental sustainability as an operational and marketing standard from modern brands.
2. How the Circular Economy creates customer loyalty and cuts costs through a new KPI - "ROI2" (Return on Impact AND Investment) - throughout the entire supply chain.
3. How a successful serial entrepreneur and celebrity DJ realized later in life that he wanted to leave a legacy for his kids and for humanity...#goals.
***
About Michael Smith:
Michael is a General Partner at Regeneration.VC, a social venture fund that invests capital in the founders and teams forging paths toward a fully circular economy. He has founded and operated media and real estate businesses and enjoyed an extensive career as a global touring DJ for the likes of Rihanna, Guns and Roses, and Diplo. . He led numerous environmental initiatives and has been an active investor in early to later stage impact companies. Starting in the late 90s, Michael ran marketing and digital platforms for Smith Broadcasting, a group of 20 network TV stations, which eventually sold to Boston Ventures. Shortly thereafter, he followed a lifelong passion in becoming a touring DJ, performing alongside Guns N Roses, Rihanna, and Diplo. In 2006, Michael launched and scaled The Playlist Generation, a leading background music provider to over 10,000 retail locations. In 2010, he co-founded Creative Space, an adaptive reuse real estate firm responsible for 80 projects in LA & SF. In 2015, he formed Ponvalley, an environmental initiative with philanthropic, research, and impact investing practices. Within two weeks following the 2016 election, Michael assembled an emergency climate summit with Former VP Al Gore, Gen. Wesley Clark, the Dept. of Energy, and Harvard leadership. He currently serves on the boards of PVBLIC Foundation, the American Renewable Energy Institute, and the Sustainable Change Alliance. He is a founding advisor to Salk Institute’s Harnessing Plants Initiative and served as a Venture Fellow at UC Santa Barbara’s Bren School. Michael is a graduate of Northwestern University. He resides in Santa Barbara with his wife and two kids.
Follow/connect with Michael and Regeneration.VC:
Corp website: www.regeneration.vc
LinkedIn: https://www.linkedin.com/company/regenerationvc & https://www.linkedin.com/in/ponvalley/
IG: @regenerationmds
***
For daily Next Gen #MarketingSnacks: https://linktr.ee/nextgenmktgpod
View all episodes
By Next Gen Marketing Podcast
5
22 ratings
Key Episode Takeaways:
1. Learn why Gen Z and Millennials are demanding environmental sustainability as an operational and marketing standard from modern brands.
2. How the Circular Economy creates customer loyalty and cuts costs through a new KPI - "ROI2" (Return on Impact AND Investment) - throughout the entire supply chain.
3. How a successful serial entrepreneur and celebrity DJ realized later in life that he wanted to leave a legacy for his kids and for humanity...#goals.
***
About Michael Smith:
Michael is a General Partner at Regeneration.VC, a social venture fund that invests capital in the founders and teams forging paths toward a fully circular economy. He has founded and operated media and real estate businesses and enjoyed an extensive career as a global touring DJ for the likes of Rihanna, Guns and Roses, and Diplo. . He led numerous environmental initiatives and has been an active investor in early to later stage impact companies. Starting in the late 90s, Michael ran marketing and digital platforms for Smith Broadcasting, a group of 20 network TV stations, which eventually sold to Boston Ventures. Shortly thereafter, he followed a lifelong passion in becoming a touring DJ, performing alongside Guns N Roses, Rihanna, and Diplo. In 2006, Michael launched and scaled The Playlist Generation, a leading background music provider to over 10,000 retail locations. In 2010, he co-founded Creative Space, an adaptive reuse real estate firm responsible for 80 projects in LA & SF. In 2015, he formed Ponvalley, an environmental initiative with philanthropic, research, and impact investing practices. Within two weeks following the 2016 election, Michael assembled an emergency climate summit with Former VP Al Gore, Gen. Wesley Clark, the Dept. of Energy, and Harvard leadership. He currently serves on the boards of PVBLIC Foundation, the American Renewable Energy Institute, and the Sustainable Change Alliance. He is a founding advisor to Salk Institute’s Harnessing Plants Initiative and served as a Venture Fellow at UC Santa Barbara’s Bren School. Michael is a graduate of Northwestern University. He resides in Santa Barbara with his wife and two kids.
Follow/connect with Michael and Regeneration.VC:
Corp website: www.regeneration.vc
LinkedIn: https://www.linkedin.com/company/regenerationvc & https://www.linkedin.com/in/ponvalley/
IG: @regenerationmds
***
For daily Next Gen #MarketingSnacks: https://linktr.ee/nextgenmktgpod