The Checkout: Grocery Nerds

#2 How Goods Mart Built a Retail Ecosystem for Emerging Brands


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Rachel Krupa is the Founder of The Goods Mart, an early pioneer of the better-for-you convenience store movement and a discovery platform for emerging food and beverage brands. Known as a "Snack Curator," Rachel has spent eight years helping consumers find their next favorite product while giving emerging brands a real foothold in retail, hospitality, corporate pantries, and events.

Rachel is also the Founder of Krupa Consulting, a boutique PR agency behind some of the most talked-about consumer brands of the past decade — including Thrive Market, Our Place, Khloud Protein Popcorn, goop kitchen, and Milk Bar. With 20+ years spanning retail, consumer products, and media, she has a proven track record of spotting what's next and helping brands find their audience.



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The Checkout: Grocery NerdsBy Errol Schweizer and Evan Driscoll

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