Bec Derrington is the founder of disruptor publicity platform SourceBottle, a free subscription service that distributes 50,000+ emails a day (and growing fast), each crammed with free media leads. In 2009, Bec started the service to turn the traditional media relations model on its head and ensure everyone had free access to media leads to tell their story. Since then, SourceBottle has significantly altered the way the media and sources connect by helping journalists unearth fresh, unrecognised sources quickly, and by giving businesses and PR pros a platform to communicate directly with journalists and bloggers who have specific, immediate source needs.

While a recognised expert in media relations, publicity and influencer marketing, Bec remains on her 'L' plates as a work-from-home parent of three boys aged ten and under.

 Show notes:  https://theaccelerantgroup.com/unlimitedinfluence/bec-derrington/