Paul reflects on the essential ingredient for creating a winning business strategy.  With it, your chances of 'getting the ask' will rocket. After discussing strategy setting and the importance of a solid underpinning, the episode moves into a checklist of 5 areas to draw out the trends and disruptive forces likely to act on any business - from information management to economic development - and uses an example from Tesla, to illustrate how to lay out a simple and concise strategic direction to stakeholders.