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2. How To Market A Book Into A Bestseller? With Publicist Disha Naik
Aishwarya uncovers the glamorous side of publishing with Disha Naik (Publicist at Juggernaut Books), from Twinkle Khanna’s book launch to a virtual event with Shah Rukh Khan.
According to Disha, it’s easier to get media attention for non-fiction books. And you know a book is well-marketed when it’s visible wherever you look. She gives Megha Majumdar’s ‘A Burning’ as the perfect example.
Disha and Aishwarya bond over their love for great book covers and Goodreads reviews. She shares the story of her Tamasha-esque move from finance into publishing and how she got her first job by showing a cute picture of her bookshelf! What is it like going on book tours and attending after-parties at the Jaipur Literature Festival? And what does a booklover’s dream date look like? Tune in to find out!
Resources:
- Disha recommends this must-watch video: 5 signs you should work in publishing by Leena Norms (https://www.youtube.com/watch?v=aGiE6buGyZQ)
- What should I read next? A podcast by bibliotherapist Anne Bogel (https://open.spotify.com/show/5gZ8HSyEBbETFzdanvszmA)
- Dive into the creative processes of Indian authors with our ‘Books and Beyond with Bound’ podcast - (https://boundindia.com/podcast/)
- Deciding your next read? Pick from ‘Erotic Stories for Punjabi’ by Balli Kaur Jaswal, ‘Early Indians’ by Tony Joseph, and ‘The Women Who Forgot to Invent Facebook and Other Stories’ by Nisha Susan.
Disha Naik heads publicity for all books at Juggernaut, a Print & Digital books publishing house in Delhi. She has handled pan India launch tours and marketing for books by eminent and global personalities like Nobel Prize Winners Abhijit Banerjee & Esther Duflo for their book titled Good Economics for Hard Times, Ex-McKinsey CEO Rajat Gupta’s memoir Mind Without Fear, Ex-Union Finance Minister Arun Jaitley's book New India, Yashwant Sinha's India Undone, etc. If you bribe her with books and Hazelnut latte, you'll have her full attention. Follow her on Instagram and Twitter @disharunaik.
‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
Soundtrack: Fork and Spoon
Now streaming on our YouTube channel: https://www.youtube.com/playlist?list=PLXsVjEAmcMifC59mItXuwMMiR0GrkAhfC
Follow us @boundindia on Instagram, Twitter, Facebook and LinkedIn.
Pre-order our FREE research report on ‘Demystifying Indian Publishing’: https://boundindia.com/demystifying-the-indian-publishing-industry/
View all episodes
By Bound PodcastsAishwarya uncovers the glamorous side of publishing with Disha Naik (Publicist at Juggernaut Books), from Twinkle Khanna’s book launch to a virtual event with Shah Rukh Khan.
According to Disha, it’s easier to get media attention for non-fiction books. And you know a book is well-marketed when it’s visible wherever you look. She gives Megha Majumdar’s ‘A Burning’ as the perfect example.
Disha and Aishwarya bond over their love for great book covers and Goodreads reviews. She shares the story of her Tamasha-esque move from finance into publishing and how she got her first job by showing a cute picture of her bookshelf! What is it like going on book tours and attending after-parties at the Jaipur Literature Festival? And what does a booklover’s dream date look like? Tune in to find out!
Resources:
- Disha recommends this must-watch video: 5 signs you should work in publishing by Leena Norms (https://www.youtube.com/watch?v=aGiE6buGyZQ)
- What should I read next? A podcast by bibliotherapist Anne Bogel (https://open.spotify.com/show/5gZ8HSyEBbETFzdanvszmA)
- Dive into the creative processes of Indian authors with our ‘Books and Beyond with Bound’ podcast - (https://boundindia.com/podcast/)
- Deciding your next read? Pick from ‘Erotic Stories for Punjabi’ by Balli Kaur Jaswal, ‘Early Indians’ by Tony Joseph, and ‘The Women Who Forgot to Invent Facebook and Other Stories’ by Nisha Susan.
Disha Naik heads publicity for all books at Juggernaut, a Print & Digital books publishing house in Delhi. She has handled pan India launch tours and marketing for books by eminent and global personalities like Nobel Prize Winners Abhijit Banerjee & Esther Duflo for their book titled Good Economics for Hard Times, Ex-McKinsey CEO Rajat Gupta’s memoir Mind Without Fear, Ex-Union Finance Minister Arun Jaitley's book New India, Yashwant Sinha's India Undone, etc. If you bribe her with books and Hazelnut latte, you'll have her full attention. Follow her on Instagram and Twitter @disharunaik.
‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
Soundtrack: Fork and Spoon
Now streaming on our YouTube channel: https://www.youtube.com/playlist?list=PLXsVjEAmcMifC59mItXuwMMiR0GrkAhfC
Follow us @boundindia on Instagram, Twitter, Facebook and LinkedIn.
Pre-order our FREE research report on ‘Demystifying Indian Publishing’: https://boundindia.com/demystifying-the-indian-publishing-industry/