The Jefatona Podcast

2. Influencing versus IMPACTING in Social Media with Cass Matthews


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Cass Matthews is a Philadelphia-based IMPACTER highlighting the city's people, place, and potential through her social media content. In this episode of the Jefatona podcast, Delilah Dee sits down with Cass Matthews of Cass and The City to hear about her experience in the influencer space, her relationship with her husband through his drug addiction recovery, and motherhood which all plays a part into her personal legacy building.


In this episode, you'll hear:

  • How Cass got her start in the influencer and impact industry.
  • How Cass' has been able to uplift local Philadelphia businesses and really highlight all that the city has to offer.
  • What's Cass' biggest challenge is in the influencer industry.
  • The power of authentic and community-aware content
  • Cass' journey supporting her husband through addiction and recovery.
  • Breaking generational curses
  • How Cass' family life growing up shaped her relationships and friendships as an adult.
  • How Cass' is navigating motherhood for the first time.


Follow Cass on Instagram https://www.instagram.com/cass_andthecity/

Follow Delilah on Instagram https://www.instagram.com/iamdelilahdee/

Follow Jefatona on Instagram https://www.instagram.com/jefatona/

Join us at our next Jefatona event! Check out dates and details on our site https://www.jefatona.com/events

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The Jefatona PodcastBy Jefatona