Reclaimed Personas

#2– Jaida Elcock


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Reclaimed Personas welcomes shark scientist, PhD student, and non-profit co-founder, Jaida Elcock.

In this episode, we dive into the world of marine science with Jaida, a passionate Ph.D. student breaking barriers and making waves in her field (all puns intended!) From her childhood love of nature nurtured by watching wildlife shows with her family to facing stereotypes and racial taunts in predominantly white spaces, Jaida's journey is one of resilience and determination.
Now, as she pursues her PhD, she is not only carving a path for herself but also creating opportunities for others through the innovative nonprofit, Minorities in Shark Sciences (MISS), which she founded with three other shark scientists.
Through her engaging and quirky animal fact videos on Instagram, Twitter, and TikTok, Jaida has amassed a significant following. Her personal brand is deeply rooted in her identity, driven by a desire to provide representation for young girls of color in the sciences—something she yearned for but did not see growing up.
Don't miss this episode as we explore Jaida's journey, from overcoming stereotypes to building a professional social media presence that empowers and uplifts underrepresented voices in marine science.

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Reclaimed PersonasBy Phillipe Charles