<p>In this episode, Alex and Will dive into understanding your target audience. You HAVE to be able to speak in the language of your audience in order to create messages that connect with them. We share our strategies on how to better understand the language people use when listening to your target audience.</p>

In this episode, Alex and Will dive into understanding your target audience. You HAVE to be able to speak in the language of your audience in order to create messages that connect with them. We share our strategies on how to better understand the language people use when listening to your target audience.

#2 Know Your Audience

Digital Marketing in healthcare? Yep, it's been here and it's only going to grow exponentially over the next decade. That's what we're here for...to teach, educate, and discuss all things related to digital marketing as it relates to healthcare. Hosts Dr. Alex Engar, PT, DPT and Dr. Will Boyd, PT, DPT are practicing physical therapists and the co-founders of Healthy Funnel, LLC, a digital marketing company.

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#2 Know Your Audience

#2 Know Your Audience