Are you a marketer looking for a competitive edge in data-driven decision making? Co-founder and CEO of Rockerbox Ron Jacobson has you covered.

Built for complex brands, Rockerbox is a measurement platform that centralizes ad data across all media channels to help marketers attribute conversions and optimize media investments.

In this episode, Bryan chats with Ron about:

• How AI is changing the measurement landscape,
• The ins and outs of media mix modelling
• Why multiple measurement methods are always better than one.
• The importance of company culture
• Why the best advertisers are also the best storytellers.

And more!

Connect with Ron:

• https://www.linkedin.com/in/rjjacobson/

Connect with Bryan:

• https://www.linkedin.com/in/bryankaras/
• https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/