In this discussion, I speak with Malcolm Wild, Chief Strategy Officer for SAI digital. As a man of many talents, Malcolm has built multiple successful businesses and now helps transform brands into profitable enterprises. Malcolm is a globally experienced technology leader and entrepreneur, helping businesses mature from start-up to corporate. As a leader in strategy and business growth, Malcolm has occupied many roles across his career (CEO, CIO, CTO and Founder) within eCommerce, technology and agency side. In this Q&A, we explore what businesses often get wrong, what stops them from growing and what separates the average from the great.