Sign up to save your podcasts
Or
Share #2 Marketing Analytics, Big Data, and Product Brand Management
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#2 Marketing Analytics, Big Data, and Product Brand Management
Dr. Andrew Petersen, Associate Professor of Marketing, shares his thoughts on the future of the marketing field and best practices in business and industry driven by data analytics. This podcast includes discussion of Smeal's new online Marketing Analytics Graduate Certificate.
“Most firms say in marketing that the translator function of analytics between data science and marketing implementation is one of the biggest gaps in careers in terms of being able to find people to fill those positions in organizations.”
—Dr. Andrew Petersen
“Most firms say in marketing that the translator function of analytics between data science and marketing implementation is one of the biggest gaps in careers in terms of being able to find people to fill those positions in organizations.”
—Dr. Andrew Petersen
View all episodes
By Smeal College of Business
5
11 ratings
Dr. Andrew Petersen, Associate Professor of Marketing, shares his thoughts on the future of the marketing field and best practices in business and industry driven by data analytics. This podcast includes discussion of Smeal's new online Marketing Analytics Graduate Certificate.
“Most firms say in marketing that the translator function of analytics between data science and marketing implementation is one of the biggest gaps in careers in terms of being able to find people to fill those positions in organizations.”
—Dr. Andrew Petersen
“Most firms say in marketing that the translator function of analytics between data science and marketing implementation is one of the biggest gaps in careers in terms of being able to find people to fill those positions in organizations.”
—Dr. Andrew Petersen