<p>When I talk with friends who are in small business or my clients, the first thing I always ask is who is your target customer? And 8 of 10 responds - everyone.</p><p>NO! 99.9% of the people in this world don’t give a crap about you and your products. They are not your target customer..</p>

When I talk with friends who are in small business or my clients, the first thing I always ask is who is your target customer? And 8 of 10 responds - everyone. NO! 99.9% of the people in this world don’t give a crap about you and your products. They are not your target customer..

#2 Marketing Mistake - We want to focus on everyone

Short marketing and business lessons for freelancers and small companies.

Share #2 Marketing Mistake - We want to focus on everyone

Sign up to save your podcasts

#2 Marketing Mistake - We want to focus on everyone

#2 Marketing Mistake - We want to focus on everyone