Unwrapped: Tech Leadership Journeys

#2 Navigating Tech and Retail: Andreas Maurer’s Impact on Local Economies with KeepLocal

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Delve into the innovative world of Andreas Maurer, the driving force behind KeepLocal GmbH, in this insightful episode. Discover how Andreas transitioned from a tech expert to revolutionizing the local gift card market, bridging technology and community support.

Key Topics Explored:

  • KeepLocal’s mission to fill a vital market niche and foster sustainable community development.
  • Overcoming technical and regulatory hurdles in the gift card industry.
  • Integrating cutting-edge technology to enhance customer experience.
  • Andreas’ strategic vision for expanding KeepLocal's influence beyond Germany.
  • Valuable lessons and advice from Andreas for those embarking on their own tech and entrepreneurial journeys.
  • Strategies for scaling KeepLocal in challenging retail environments.
  • The role of KeepLocal in promoting local economies and small businesses.
  • Insights into the psychological aspects of gift-giving and consumer behavior.
  • Challenges and triumphs in developing a local-focused business model.
  • The impact of KeepLocal on local retail fintech and sustainability.
  • Future plans for KeepLocal's expansion and potential international growth.

    • Join us to gain a deeper understanding of how KeepLocal is reshaping the landscape of local commerce and community support, guided by Andreas Maurer's innovative vision.

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    TIMING & THEMES

    00:00 - Introduction.

    02:14 - Intro. Baldur Podcast.

    02:20 - Start of the podcast

    04:03 - Who is Andreas?

    06:15 - How difficult was it to start a gift card business idea?

    09:03 - Were you initially aware of the effect of gift cards?

    10:23 - What is the range for the consumer, what can they buy?

    11:06 - Wide range of products based on customer needs.

    12:17 - What stage is the company at now?

    14:50 - Benefits for Keep Local partners.

    17:40 - The buyer of the gift card is usually not the one that redeems it...

    19:37 - Is it possible to accurately track the success of the cards?

    20:43 - Gift cards contribute to the sustainability of the partner's

    22:39 - Idea of the gift сard is much bigger than it actually appears to be

    24:51 - How I became part of the tech world...

    31:21 - Difficulties in communicating with technical people...

    36:17 - That would be a good solution. Who agrees with me?

    38:40 - Gift cards from a technical point of view.

    42:12 - German laws. How well do you cope with them?

    45:34 - The business is a certain machine for handwriting.

    48:04 - Advice for young people.

    49:46 - Philosophy. It's going to be hard, but you have to do it.

    52:16 - How do I talk to Andreas?

    53:23 - What's the next round of growth for Keep Local?

    56:32 - Will gift cards save the bad local economy?

    58:26 - Thanks for watching! Come back again.

    58:40 - Outro

    ...more
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    Unwrapped: Tech Leadership JourneysBy Alexander Siletsky (Baldur Connect Podcast)