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#2 No need to Be Human to Be Trusted
This episode traces the influencer journey from 1950 s silver-screen endorsements to today’s AI-generated brand ambassadors—and everything in between.
Inside the conversation
- Origins & essentials – How post-war celebrity ads forged the trust-plus-aspiration formula modern creators still rely on.
- Platform power plays – Instagram aesthetics, YouTube depth, and TikTok’s viral algorithm—and why each reshaped strategy.
- Data vs. authenticity – The shift from follower-led content to algorithm-tuned tactics, and how savvy creators stay genuine.
- ROI that counts – Hard numbers on conversion (average $5.78 return per $1 spent) and engagement rates that outpace traditional ads.
- Burnout & backlash – The human cost of nonstop creation, plus audience fatigue in an age of endless content.
- Rise of the virtuals – What AI brings to the table: 24/7 avatars, multilingual reach, and creative freedom—along with transparency hurdles.
- Designing a Virtual Brand Ambassador – A step-by-step look at auditing brand DNA, crafting perception profiles, and testing character concepts so a virtual face never drifts off-brand.
- Hybrid future – Why the smartest strategies will mix relatable humans with scalable algorithms for a best-of-both-worlds approach.
Whether you’re a marketer, creator, or tech-curious listener, Episode 2 unpacks the past, present, and next wave of influence—so you can see where your brand (or personal brand) fits in.
View all episodes
By Phoebe Ohayon and Maikel van der WoudenThis episode traces the influencer journey from 1950 s silver-screen endorsements to today’s AI-generated brand ambassadors—and everything in between.
Inside the conversation
- Origins & essentials – How post-war celebrity ads forged the trust-plus-aspiration formula modern creators still rely on.
- Platform power plays – Instagram aesthetics, YouTube depth, and TikTok’s viral algorithm—and why each reshaped strategy.
- Data vs. authenticity – The shift from follower-led content to algorithm-tuned tactics, and how savvy creators stay genuine.
- ROI that counts – Hard numbers on conversion (average $5.78 return per $1 spent) and engagement rates that outpace traditional ads.
- Burnout & backlash – The human cost of nonstop creation, plus audience fatigue in an age of endless content.
- Rise of the virtuals – What AI brings to the table: 24/7 avatars, multilingual reach, and creative freedom—along with transparency hurdles.
- Designing a Virtual Brand Ambassador – A step-by-step look at auditing brand DNA, crafting perception profiles, and testing character concepts so a virtual face never drifts off-brand.
- Hybrid future – Why the smartest strategies will mix relatable humans with scalable algorithms for a best-of-both-worlds approach.
Whether you’re a marketer, creator, or tech-curious listener, Episode 2 unpacks the past, present, and next wave of influence—so you can see where your brand (or personal brand) fits in.