The methodology is relevant to those interested in addressing  diversity issues within organizations, given this work starts from the  insight that many personal and societal issues occur as a result of  people being unaware of their taken-for-granted assumptions at a  subconscious level. Those trained in this methodology are able to tap  into various faculties of their conscious mind that are normally  inaccessible when in a purely reactive state—leading to greater clarity  when addressing diversity issues, or, more broadly, when making  decisions for themselves, their families, and society at large.To  achieve the course objectives, students learn to engage in action  research with grounded theory. The use of an open-ended form of grounded  theory facilitates studying ways of thinking and perceiving social  (social psychological) processes in social settings. Also, through the  use of NVivo data analysis in course projects, participants obtain  valuable research skills.