Picking a specific niche or category in photography is going to be the key to a successful business. When I was first starting to develop my personal brand, I was taking every job that was offered to me. This allowed me to discover what I liked to shoot and what I disliked to capture. I also found out what type of photography pays the bills. By dialing in the niche, I saw the income from my photography increase. The revenue generated by my photography business skyrocketed and I never looked back. Why is it important to pick a niche? People want photographers that are experts in their specialty. Whether it be, weddings, engagement, corporate photoshoots, the more you dial it in, the more people will want to book you for your specialty, and the more you can charge! I hope this helped someone! Let me know if you have further questions!