2 Pizza Marketing

We saved a special episode and guest for the last episode from Ashley and Melissa - Welcome, Jess Cook, Head of Content & Comms at Island. Jess brings a wealth of expertise and a sparkling personality to this final episode of Season 4, you won't want to miss. 
She and Melissa dive into:  

•  What takeaways small team marketers bring after working with large marketing teams
• How she manifests content and comms as a 'power couple' at Island
• The first question that she asks her customer
• Her guidance on ideal content calendar timing
• A unique type of content repurposing...
• What small team marketers should take from Navy SEALs

And much more...

Key Links: 

• Jess on LinkedIn
• That's Marketing, Baby - Jess's podcast
• Island.io - an enterprise browser
  
  

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

It's a bittersweet episode from your current hosts, Melissa Moody and Ashley McGovern, as they share their decision to wrap up hosting 2 Pizza Marketing.

Tune in to hear more about their decision and what's next for the 2 Pizza Marketing Podcast.

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

In Ashley's final podcast episode, she invites her manager, Robyn Tyner, VP of Marketing at Realync, for an in-depth discussion on effective leadership and optimizing the manager-direct report relationship.

They dive deep into how to provide constructive feedback to your manager, ask for feedback in return, and the impact this exchange can have on team dynamics. Along the way, they discuss the nuances of B2B event marketing and share stories of navigating the challenges of event follow-up.

Tiktok video: https://www.tiktok.com/@ashleymcgovern_/video/7386765442322353438

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Drop in for a listen to this conversation between VP of Social Media (The Motion Agency) Zachary Walker and host Melissa Moody - as they get candid about:  

•  Storytelling and how big brand stories still have relevance to companies of all sizes
•  Zach's agency background and how his career evolved to rise to VP and focus on Social Media...
•  Lessons for content marketers going into 2025... (yes, we're almost there!)
•  How to think about content from an integrated perspective (and not just integrated within marketing)
•  Zach's marvelous mess: When a client tries to influence the influencers... things can get awkward. 
  
  

Find more about what's in the episode at: 

• Zachary on LinkedIn: https://www.linkedin.com/in/walkzach/
• His website: https://www.walkerzach.com/
• Artist JC Rivera: https://www.thebearchamp.com/jc-rivera

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Ready to up your demo game? In this episode, Ashley McGovern chats with Madhav Bhandari, Head of Marketing at Storylane, about the art of interactive demos and killer product launches. If you want to turn your product stories into showstoppers, this one's for you!

Want to attend Storylane's webinar on demo-led SEO: https://tinyurl.com/ynh8xe2z

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Marketing to marketers is both a challenge and a lot of fun.  Hear from Danielle Messler, Head of Content at Exit Five (yes, Dave Gerhardt's company) about how she approaches both creation and distribution of content for such a powerhouse brand. In this episode, she and host Melissa Moody touch on:

• A tactical tip for making sure your content work can be scaled by your team, freelancers, or the person who comes after you in a job
• The luxury and wonderfulness of printed content in a digital world
• Our soft spots for simplicity in content and getting back the basics
• The insanity of old-school B2B marketing and how we're evolving
• The importance of community and connections because... marketers like to make friends with everybody
• Moving from a 3 person team to a 5 person team (still just one pizza!?)

Shout-outs to: 

• Exit Five
• Danielle's newsletter for Exit Five
• Danielle on LinkedIn
• Tango, a tool for turning video into step-by-step playbooks

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Podcast swap alert! In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins Tiffany De Alva on her podcast Tiff Talks Tech to discuss the future of content marketing in Multifamily. 

We chat about where content marketing is headed in the multifamily space, taking into account new technologies, changing consumer behaviors, and the industry's ever-evolving landscape. Enjoy!

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

In this episode, host Melissa Moody sits down with innovative marketer and LinkedIn thought leader Emily Mirault to discuss the challenges and strategies of startup marketing. Emily shares insights on handling diverse job roles, the importance of adaptability, and effective marketing channels in unstable environments. They also delve into leveraging customer advocacy, small events, and partnerships. Emily recounts a marvelous marketing mess that goes all the way into Chapter 11 bankruptcy and what that looks like for an in-house marketer.  We also talk about how startups close down. And share some ideas about marketing portfolios as a part of the career search. 

Episode Links

•  Emily on LinkedIn
•  Nectar

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Catch up with Lashay Lewis and Tas Boder as they join host Ashley McGovern for a laidback chat about product marketing and LinkedIn strategies. They’ll share their favorite "Hub and Spoke" technique—a simple but powerful way to market your product effectively and get employees or contractors up to speed about your company.

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

After a long, thoughtful, public job search in which he shared learnings with his nearly 10K LinkedIn followers, the brilliant Lee Moskowitz is now Director of Growth Marketing at edtch company Smartpass.  Join him and host Melissa Moody as they dig into: 
- How Lee uses AI (no, really)
- The importance of the first 30 days
- What's the first thing you should do to prove your worth in a new role
- Lee's thoughts on how he uses his personal brand on LinkedIn, how he developed it, and how he thinks about it now
- A LinkedIn algorithm conspiracy theory
- And a marvelous mess in which Lee is asked to do something entirely out of his wheelhouse... and does it. 

Shoutouts: 

• Smartpass
• Lee on LinkedIn
• Gong.io
• Dan Martel's Buy Back Your Time book

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com